Laundry Add-Ons - The Sure Way to Grow Your SalesThe laundry add-ons category is worth more than £100m in the UK market. Whilst it’s dwarfed by laundry detergents (£900m) and fabric conditioners (£430m), it’s still important to get right. There are many shoppers who are loyal to specific products, and you can encourage customers to grow their baskets by shopping across the full range.
DCS is proud we now have gained Organic certification from the Soil Association. This is another step on our journey to help the environment and become a more sustainable business.
Getting it right is more important than being first… right?
In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
2020 has been a transformational year… for all the wrong reasons. Phenomenal growth in Internet of Things technology, which normally takes years, has happened overnight.
It’s not a blip – it’s just business evolution, and the wholesale channel must mature its approach to creating ever more customer-centric experiences in order to grow sustainably.