Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.Are Your Customers Double Cleansing?
In the world of skincare, the pursuit of flawless, radiant skin often leads us to discover innovative routines and practices. One such practice that has gained significant attention is the art of double cleansing. DCS Group, the UK's leading distributor of Fast-Moving Consumer Goods (FMCGs) and a reputable manufacturer, sheds light on what double cleansing entails and whether it is a skincare step suited for everyone.
Read more
Ensuring Safe and High-Quality Cosmetic Products: The Importance of Production Environment Quality
Discover the significance of a clean production environment in the cosmetics industry to guarantee the safety and quality of products. Learn about microbiological monitoring, proper cleaning practices, and preventative measures for avoiding contamination risks.
Read more
Body Lotion vs Body Cream vs Body Butter: What's the Difference and Which One Should You Use?
Understand the differences between body lotion, body cream, and body butter, and learn which one is best for your skin type and needs.
Read more
Why You Need to Stock Hair Masks in 2023
A fairly recent innovation, hair masks are an essential part of a hair care routine as they provide extra nourishment and hydration to your hair beyond what conventional conditioning products offer. Accordingly, consumers expect these products within their preferred haircare brand of choice.
Read more
Sulphate Free - What's It All About?
Sulphates are a type of primary detergent that does the actual cleaning to remove the dirt, oil, and so on which we expect from products we buy in the washing & bathing aisles.
The question is though should you avoid these materials?
Read more
The Psychology of Private Label
As consumers' budgets are stretched further, offering price differentiated alternatives is critical in service of budget-constrained families. However, the consumer is also keenly aware of quality. Private label has evolved to meet these demands beyond the era of ‘No Frills’ and ‘Value’ stripped-back offerings. It is critical that private label offerings continually evolve and follow some principles.
Read more
Why Use Sulphates in Shampoo?
Sulphates aren't always the enemy. Here we explain why sulphates can also be good for your hair.
Read more
How DCS Launched a Brand New Haircare Range
DCS are super proud to share the success story of our new Enliven Fruits Haircare range! This is the first time we have designed and developed a unique fruity range of hair products targeting specific hair types. A set of 3 mouth-watering variants in a complete regime that meets your specific hair needs, trialled, and tested on 150 consumers!
Read more