Behind the Bubbles: Mastering the Laundry Aisle for Retailers
Unlocking the secrets to a successful laundry aisle can significantly impact retail success, given the laundry category's substantial £1.7bn value in the UK market. In this article, we delve into the intricacies of choosing the right laundry range, focusing primarily on detergents. From understanding shopper segments to navigating brand preferences and product formats, we unravel the key considerations that drive sales and enhance customer satisfaction. Join us as we explore the nuances of this essential category and uncover strategies to optimise your laundry offerings for maximum impact and growth.
/ 26th April 2024
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Join Us in Celebrating a Milestone!
This week, DCS Group turns 30! For three incredible decades, we've fuelled success for our partners, and we're eager to keep the momentum accelerating into our fourth!
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/ 29th April 2024
DCS Group Welcomes New COO, Carl Palmer
Michael Lorimer, CEO, is delighted to welcome Carl Palmer to DCS Group, who will be joining as Chief Operating Officer (COO). He brings with him a wealth of experience from within the FMCG sector.
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/ 8th April 2024