Colgate growth in Bodycare
As one of our key partners, we work closely with Bodycare to make sure they have access to all the right products and promotional plans.
The category & insight, sales and commercial teams at DCS all worked together to create gondola end planograms and key SKU recommendations and rationale for an instore activation project that ran in Bodycare stores from the 5th September 2020 through to the 2nd October 2020.
The category team provided impartial range recommendations and merchandising advice, to support Bodycare in executing an effective and impactful in store display.
The planogram proposals and range recommendations were approved by Bodycare, showcasing ten new listings including some of Colgate’s latest ranges – Gum Invigorate & Smiles For Good.
By activating a variety of ranges, the gondola end provided shoppers with the ability to shop a full Colgate regime (toothbrush, toothpaste and mouthwash) as well as trade-up opportunities, ultimately driving in-store basket spend.
Bodycare EPOS data shows that the promotional end performed well in stores, with some of the key highlights including:
- +54% unit sales uplift for SKUs that were on the gondola end display.
- 63% of unit sales from the range that featured on the gondola end came from new SKU recommendations.
- DCS internal sales data also showed an overall value uplift of +19% in case sales during the promotion (+£45k).