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Freshening up the Booths Laundry range

The DCS Category & Insight team worked in partnership with Booths supermarkets to complete a full Laundry range review across their total estate of 28 stores.
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Thinking, talking, and transforming online.

It’s been said many times, by many people, and it’s so, so true. Winning is a team sport!
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Think differentiation - owning customer consciousness

Getting it right is more important than being first… right? In consumers’ minds, that’s not true. Consumers’ impressions are binary: there’s ‘number one’ and then there’s ‘everybody else’. Differentiation means owning consumer consciousness. Consciousness creates differentiation. Without it, you’re just everyone else…
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Rise of eCommerce, marketplaces & delivered

2020 has been a transformational year… for all the wrong reasons. Phenomenal growth in Internet of Things technology, which normally takes years, has happened overnight. It’s not a blip – it’s just business evolution, and the wholesale channel must mature its approach to creating ever more customer-centric experiences in order to grow sustainably.
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10 Products you Must Stock!

Throughout the pandemic, cleaning and antibacterial products have grown exponentially and have become an integral part of day-to-day life across the nation. 52% of consumers are cleaning their homes more frequently[1], and 46% are using more antibacterial products at home[2]. With this in mind, this is the perfect time for retailers to be meeting the needs of shoppers who are keen to do all that they can to protect themselves and their families. Stocking a concise core range is always a key principle for retailers, and it is particularly relevant in the current climate because shoppers are actively looking for these products in convenience stores, and are trying to minimise trips and buy as much as possible in one place. Now is the time to stock the right range and maximise your sales!
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/ 19th February 2021

Clean Up! - Scottish Local Retailer

DCS most recently contributed copy towards a feature for SLR (Scottish Local Retailer) titled 'Clean Up!'
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Embracing and Leveraging Disruption

2021 is the beginning of a very different new year, how do we address the evolving consumer behaviours through digital commerce transformation.
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What Customers Say, Do and Feel

People don’t think what they feel, they don’t say what they think, and they don’t do what they say.
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